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SEO Rules are Always Evolving: Stay Tuned & On Top of Search Engines with SocialEngineAddOns

Friday September 22, 2017   |   News & Updates   |   Leave a Comment

Do a quick search on Google for “SEO tips” and you’ll get over 18 million results. Not surprisingly, each result shows up some new pointers. Coming to the fact, new pointers are a result of changing algorithms, technologies, methodologies; however, the SEO principles still remain the same.



Now, let’s take a look at some of the basic SEO principles:


1. Update the Website


Your website! It is the most powerful asset and centerpiece of your marketing efforts. Improving website design, updating website with fresh content leads to frequent indexing thus, helps to improve overall website ranking.


The overall reader’s experience can be enhanced by adding up researched keywords in content, images, videos and any other content on your website; leading to an increased website visibility in Search Engines result.


2. Optimize Your Keywords


Google algorithms look for certain signals in order to rank content appropriately. When we say “ranking” of the content, what do you understand? In this context, ranking is the order that pages appear in a search engine’s results page (SERP). Keyword optimization plays a critical role in improving content visibility in search engines ranking and driving qualified traffic to the website.


It covers keywords in title tags, link building strategy, using targeted keywords in image tags, text snippets, website URLs, content.


3. Website Structure


Hierarchy of website and its structure helps search engines understand relative importance of the content. What if you created an awesome piece of content however, it is not accessible and crawlable? Here’s the answer to your question- hierarchy in architecture of website helps search engines index important pages.


When search engine crawlers (such as Googlebot, Bingbot, Slurp bot, etc.) visit a site, they navigate to the homepage; then, follow each and every link. The most crawled pages are considered the most important website pages. Pages reachable with single click from homepage, are considered to be more important.


4. Build up website trust in Search Engines


Another longstanding ranking factor is the number of natural links from other websites to your content, known as backlinks. This not only helps you achieve SearchEngine visibility but, also. builds up domain authority of your website. Domain authority is the direct measurement of website strength in Search Engines. It gives us a way to measure the link profile of a website.


When other high authority websites link to your website, it helps to build up trust of your website in Search Engines and also, increases its domain authority. Any search engine’s intent is to serve user’s query with the most relevant and authentic information. More the trustworthy content, the more that indicates value of information and your authority as an expert.


Having said this, a question still remains unanswered:


Why is that you get different results while researching over Google Algorithm Updates and its impact on search results?


Google rolls out a change in its search algorithm around 500-600 times in a year. While, most of these updates are minor, Google occasionally brings out a “major” algorithmic update (such as Google Panda, Penguin, Hummingbird, Fred, RankBrain, Pirate, Pigeon) that influences the search results of your SocialEngine Website significantly.


Let’s dig into this blog to check out some of the updates:


Google keeps on rolling out updates after a certain period, comprising reports of its widespread impact across SEO community. On March 24, 2017 - Google confirmed “Fred” that impacted websites performing activities against Google’s webmaster guidelines. It strongly influenced webmaster and SEO community, along with automated Google tracking tools.


Another, Google update on February 7, 2017 - brought big ranking swings. It started off on February 1st continued for full one week, and peaked around February 6th (some reported February 7th). This roll out reflected significant drop in rankings. On January 10, 2017 - Intrusive Interstitial Penalty rolled out to punish aggressive interstitials and pop-ups that might damage the mobile user experience. Google also, provided a rare warning of this update five months in advance. Many SEO professionals reported minimal impact on websites.


Wrapping It Up:


Here’s important thought of words. Before jumping onto the latest SEO tactic and considering recent Google updates, ensure basics have been implemented first. It’s amazing what a few simple tweaks and adjustments can do for your site and overall online marketing strategy. Make sure your site is crawlable, create a structure that is both user and search engine-friendly, and take the time to create better titles and descriptions. Doing the basics will help you build a strong foundation for long-term success.